The label on the box was three giant sentences and written in the most confusing way with made-up technical buzzwords that made no sense to anyone. Users didn't understand it and people didn't use the option correctly... which was why we were receiving complaints about performance.
I'm asked what the label should say. I wasn't even supposed to get involved. I was asked so that my opinion could be officially ignored. =D =D It's okay, it happens all the time. And therein, I get sucked into a whole vortex of e-mail threads debating what the label on the box should be.
It was just so ridiculously much attention heaped onto one little goddamned box that made me think of the One Child policy in China. =) When there's a kid in the family, there are a whole pile of adults all fawning over the kid. Two parents and two sets of grandparents, makes at least six adults to one child.
Except, it involved development, QA, tech writers, managers and folks from the business side. It was all eyes on the Princess Tickybox.
This tickybox is going to grow up to be a spoiled rotten, brat-assed, selfish prick supreme of all tickyboxes. You mark my words. XD =D =D
Some random thoughts on labels and tickyboxes:
There is a difference between negating a verb and a word that has a negative connotation. I agree that it's generally good practice to avoiding verb negation, but it is absurd to refuse to say exactly what you mean just because the word has a negative connotation.
For that matter, if using a negated verb makes for a more clear and concise message, then DO IT. Style Guide be DAMNED.
NEVER say "click here to do X" unless user is actually supposed to click on the word "here". And even then, it's clumsy wording and usually not necessary. It's also inaccurate. The user doesn't have to click on a check box. They can press TAB in the dialogue until the focus is on the box and press then the spacebar. No clicking involved.
Instead, I'd use "select" and "clear" for check box actions.